Feb 01, 2007 — Print and Publishing (February 2007) In today's fast growing digital era, the printing industry of India does not seem to be left behind and the digital printing with continuous R&D is making in roads in a big way to be a part of the graphic communication industry. Xerox India is one such player that has been in lime light for quite some time. There has been a flow of new products to meet the specific requirements of any segment, be it photocopy with entry level equipments or high speed production unit in monochrome or color versions. The latest from their stable is iGen3, which is popularly known as the 'Smart Press' which has a whopping speed of 6600 4/0 A4 full process color impressions per minute and 1500 A-3 tabloid 4/4 sheets per hour. Speaking at the launch of iGen3 digital production press, at Pamex 2006, Andrew Horne , Managing Director, Xerox India Limited, said," we are delighted to launch are most advanced and digital flagship production press in India. Referred to as 'Rolls Royce" of Indian digital printer market, its launch signifies the coming of age of Indian digital market." Xerox is Committed towards bringing the latest technological advancements to the Indian market and further accelerate the growth of digital printing Industry that is projected to grow to $ 17 billion by 2010. From an estimated $ 11 billions in 2005.(as per print and packaging research organisation, Pira International). Sharing details of Xerox iGen3 digital production press at Pamex, Vipin Tuteja, Director, Production Systems Group, said, "This a moment of pride for Xerox. With benefits such as short run printing, on demand printing, personalized communication, and more importantly the ecological benefit of 97% of its components being recycled. The Xerox DocuColour iGen3 digital production press has also received tremendous industry recognition in the form of awards and accolades. Some of them include 2002 Gold Ink awards, Best of Best award at international Association of printing house craftmens annual international gallery of superb printing, GATF Intertech technology award and 2004 Gold ink award.