Apr 09, 2007 — Business World (April 9, 2007) Andrew Horne, MD Xerox India. I am reading INSPITE OF THE GODS by EDWARD LUCE. I tend to read all kinds of books be it friction, history, on leadership or INSPITE OF THE GODS, which educate one about various cultures. This book has helped me learn more about India which is truly an amazing country. I would recommend it because its a well written analysis of many aspects of Indian culture buy a foreigner. I usually do a lot of browsing and pick up books based on recommendations from friends and reviews in newspapers.