Xerox, Flipkart to sell multibrand A4 laser printer cartridges

Xerox India launched a new range of Xerox laser cartridges, compatible with HP and Canon A4 printers, to tap into the over Rs 2,500 crore A4 consumable market (cartridges and toners) in India. Xerox has also inked an exclusive online pact with eCommerce major FlipKart to make the products easily available across the country.

This new initiative from Xerox answers the critical need in the market for high-quality toner cartridges at an affordable cost with assurance of a reputed brand, Xerox India said in a statement. Currently, with Xerox laser cartridges, enterprise and small and medium businesses (SMBs) can derive savings of more than 25 per cent on their printing costs on their existing print devices, it added.

"Xerox branded toners and cartridges for multi-branded printers provide savings to the customer while delivering best quality printing. This is already a successful global business for Xerox in nearly 40 countries," Xerox India Executive Director (Technology, Channels and International Business) Vipin Tuteja said.

The range will cover toner cartridges for large number of popular HP and Canon A4 printers and will be extended further in the coming months. The price of these products starts from Rs 2,000 onwards. "Xerox is a respected global brand for printing and document management solutions. Being the exclusive online marketing partner of their new offering complements our philosophy of providing better value, great quality and convenience to our customers," Flipkart SVP (Retail) Kalyan Krishnamurthy said.