Xerox India showcased a slew of digital and office products at the third edition of Digiimage, a leading international photo, video and trade exhibition, which was held at Neelkanta Convention Centre, Bengaluru from 17–19 July 2015.
The exhibition was organised by the Karnataka Photographer Association and saw participation from print providers to customers to the major printing companies.
As a part of Xerox’s strategy to reach out and to enhance their reach and infiltrate deeper in key markets, the company showcased a fleet of their recently launched digital equipment, such as Versant 80, Xerox Color C60 and Phaser 7800 at the expo.
“The Versant 80 is a great fit for the customers who are doing photo-printing and provides both value and economy of scale. All the other products that we showcased offer true value to our customers, while also providing quality output and simplifying workflow processes for our customers,” said Balaji Rajagopalan, executive director, technology, channels and international distributor operations, Xerox India.
Rajagopalan added that all the products showcased at the exhibition received great responses from the market, and the company is confident that these products will do wonders in time to come.
Maruthi Srinivas Badam, regional business head, south and west, Xerox India, said that it was a great opportunity for the company to come back to this part of the country. “The southern market has always been very important for Xerox. More than half of our production business comes from this market,” he added. “We have also witnessed new pockets of growth in digital printing from this market and we are